Dhruvil  Panchal, An Electric Engineer to 3D Artist Jurney

Dhruvil  Panchal, An Electric Engineer to 3D Artist Jurney

Dhruvil  Panchal, an electric engineer by profession always had a passion for art. But as per our societal norms, he had followed the conventional route of completing his Diploma after his 10th and then engineering. But his heart was always in art. After working for 2.5 years, he was not satisfied as he felt something was missing in his life. This led to his search to find the best way to quench his way for art.

As he was searching he came across Arena Animation Sayajigunj. With apprehension, he approached them to know more. The counselors there were very supportive and guided him on the various options available to him. Dhruvil was convinced that he had come to the right place to further his career. But his family, will they accept this decision of his? He was thinking about how he can make them understand that this is something he needs for his peace of mind. When he discussed this with his father, his father asked him to go ahead with the same. With the support of his family, Dhruvil started his journey with Arena Animation Sayajigunj. There he learned the basic and advanced level of VFX and animation under the guidance of the expert and experienced faculties of Arena Animation Sayajigunj. They encouraged and guided him on his journey to reach the pinnacle of his success.

Dhruvil got an option to showcase his skill when he participated in the National level Digital Art with the concept of Batman in his younger years which fetched him the first prize. His recent exploit is when he received  second prize in World Art Day Competition defeating  3783 students participated from Pan India and winning  XP Deco 01 V2 Worth Rs. 9499/-.

Dhruvil is associated with Xcitech technology  that uses VR 360 in the field of Real Estate, Education and Medical. His aim is to use VFX and Animation to bring about a new revolution in the field of education. We are sure that he will surely reach there.

The Differences between Game Designing, Game Art & Game Development

The Differences between Game Designing, Game Art & Game Development

When a game is being created, the first question encountered by the creators is ‘what the game is about’. And the second one is ‘how the game is to be realized’?

Game designers are concerned with the former while game artists and game developers are concerned with the latter. Remember that anyone who works on a game is a ‘developer’ in the general sense. And yes! That does mean that all game designers are game developers whether they are into programming, art, design or production – but not all developers are designers.

As a rule of thumb, Developing = Designing + Programing + Art

And every aspect mentioned in this equation gives you a multitude of career opportunities.

Let’s get into the details.

Game Designers

Player experiences such as controls, rules, goals and challenges as well as the game content like levels, story, and dialogues falls under game design. Game designers convert an idea into a concept. They determine the character arcs and player progression. They also add features crucial to making the game unique. While most of these careers and roles require creativity, they can get technical too, as it may involve user-interface design, use of animation controllers, application of audio, and more.

Game Artists

Once the design and concepts are finalized, the process moves to game art. In this phase, the artists and animators make the artwork and animation respectively, using tools like 3d Max, Maya, Photoshop, etc. They create game models including characters, props and environments. They are involved in one or more roles such as 3d modelling, sculpting, lighting, texturing, rigging, and animation.

Game Development

With the help of game design concepts and assets, a game developer codes the final product or the game to run on a computer, mobile phones, or gaming consoles. Game development also involves debugging and optimization of code.

Let’s take the example of Tetris.

• A game designer will design the levels, scoring pattern, and the blocks of the game

• A game artist will be responsible for the overall assets or the game contents

• A game developer will write the code for it

Imagine a complex game like World of Warcraft or League of Legends. It takes research, simulation, and math to even formulate the design of those games.

In the development of smaller games, the lines of distinction between game designers, game artists, and game developers blur. On the other hand, in bigger gaming studios, their roles are more defined and a person will specialize in one of the areas such as game designing, game art or game development.

While there are plenty of career opportunities in gaming, it takes specialized skills and training to meet the requirements. You must enroll in a career course in gaming at an institute with proven track record and get the right skills to embrace such new-age careers.

યુસુફ મનાગોરી ના પ્રતિભાવથી અમે ખૂબ જ ગર્વ અનુભવ કરીએ છીએ

યુસુફ મનાગોરી ના પ્રતિભાવથી અમે ખૂબ જ ગર્વ અનુભવ કરીએ છીએ

યુસુફ મનાગોરી કોમર્સ ગ્રેજ્યુએટ છે. તેમના 10 + 2 ના અભ્યાસ અને સ્નાતકના શિક્ષણના સમયગાળા દરમિયાન તે સાઈડ બિઝનેસ તરીકે સાયબર કાફે ચલાવતા હતા. તેને વિડીયો ગેમ્સ રમવાનું પસંદ હતું અને વિવિધ શાળાના પ્રોજેક્ટ્સમાં કામ કરવાનું મેનેજ કર્યું હતું. આ પ્રથમ વખત હતો જ્યારે તેને ગ્રાફિક્સ અને એનિમેશન ઉદ્યોગમાં કામ કરવાની રુચિ અને જુસ્સો મળ્યો.

તેને પૂર્ણ-સમયની કારકિર્દી બનાવવા માટે તેણે વીએફએક્સ અને એનિમેશન નો અભ્યાસક્રમ કરવાનો નિર્ણય કર્યો. ભારતની શ્રેષ્ઠ એનિમેશન અને વીએફએક્સ સંસ્થાઓના શોધ દરમિયાન, તે Arena Animation ઇન્સ્ટિટ્યૂટ ની માહિતી મળી. સંપૂર્ણ સંશોધન અને પરામર્શ પછી, તે Arena Animation ની પસંદગી કરવામાં ખુશ હતો અને 2 વર્ષના એડવાન્સ એનિમેશન ઇન્ટરનેશનલ VFX પ્રોગ્રામ (AAIP) અભ્યાસક્રમમાં પ્રવેશ મેળવ્યો.

યુસુફ કહે છે કે, “મને Arena Animation ના VFX પ્રોગ્રામ ની તાલીમ દરમિયાન ઇન્સ્ટિટ્યૂટના પ્રતિભાશાળી શિક્ષક દ્વારા યોગ્ય કુશળતા અને માર્ગદર્શન મળ્યું છે. Arena Animation પાસે ગ્રીન રૂમ, રેકોર્ડિંગ સ્ટુડિયો અને વી આર ગેમિંગ ઝોન આવી અનેક સુવિધા છે, જેથી તે ગુજરાતની સૌથી મોટી VFX ઈન્ફ્રાસ્ટ્રક્ચર તરીકે જાણીતું છે.  Arena Animation પિક્સેલ સ્ટુડિયો, શેમરૂ અને ટોરેસિડ જેવી ટોચની ભારતીય  કંપનીઓને આમંત્રણ આપીને પ્લેસમેન્ટ ડ્રાઈવ કરે છે. VFX માં 4 વર્ષ કામ કરવાનો અનુભવ પૂર્ણ કર્યા સાથે, હવે હું ભારતના પ્રખ્યાત Online Learning Platform BYJU’S માટે મોશન ગ્રાફિકસ કલાકાર તરીકે કામ કરી રહ્યો છું. ”

તેમણે વધુમાં ઉમેર્યું કે, “ઉદ્યોગમાં સર્વશ્રેષ્ઠ લોકો પાસેથી શીખવા માટે હું આભારી છું, જેના કારણે મને BYJU’S માટે કામ કરવાની આ સૌથી મોટી તક મળી. હું હંમેશા મારા બધા સાથી ઉમેદવારોને Arena Animation ની ભલામણ કરું છુ. ”

યુસુફ મનાગોરી ના પ્રતિભાવથી અમે ખૂબ જ ગર્વ અનુભવ કરીએ છીએ.  તેનું ઉદાહરણ આપતા કહી શકીએ કે, ‘એક સાચો નિર્ણય તમારું જીવન કાયમ માટે બનાવી શકે છે.’ યુસુફને તેની કારકિર્દી માટે અમારી વિશેષ શુભકામનાઓ!

Get the Basics Right! 12 Principles of Animation (Part 2)

Get the Basics Right! 12 Principles of Animation (Part 2)

And we’re back! In the previous blog, we covered the first six principles of animation.

Here we look into the remaining six principles of animation that every animator should know.

While animation is constantly evolving, these twelve concepts continues to form the base and is taught in all popular animation institutes around the world.

  1. Arc

Try waving your hand, swinging your leg or turning your head. These a natural arc to these movements. This arc brings in realism to characters in animation, unless, of course, your character is a robot. See how Po’s head moves?

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GIF courtesy: DreamWorks Animation

  1. Staging

Derived from the concept of staging in theatre, this is the process of setting up a scene with the appropriate placement of characters, background and foreground elements, and camera angle. Staging should clearly set the mood for the action and keep the audience’s focus on what is relevant in the scene.

  1. Secondary Action

As the name suggests, this is an action that supports the main action of a character. A character may whistle while walking or scratch his head while thinking. Such actions add dimensions to character animation. If there are multiple secondary actions, they should work together in support of one another. Look at little Riley’s actions while she screams at the top of her lungs.

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GIF courtesy: Pixar

  1. Exaggeration

This principle is self-explanatory. Animated movies and cartoons allow for the most amazing thing – exaggeration. Imagine, how boring Kung Fu Panda will be without Po’s exaggerated expressions or how plain Tom and Jerry will be without the exaggerated movements of the characters. Exaggeration of facial features, expressions, actions, and attitudes add more appeal and fun to the characters. Here is a classic example of exaggeration.

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GIF courtesy: Walt Disney Company

  1. Solid Drawing

In 2D animation, solid drawing is about maintaining proportions, volume & weight of a character or an object regardless of the action. With the introduction of 3D animation, the challenge of distorted drawing has been minimised. But the concept of posing out your characters with correct balance & weight remains as important as ever.

  1. Appeal

In real life, you may call it the charisma of an actor. In animation, it is the ‘appeal’. Every character should have an appeal that interests the audience. An appealing character is not necessarily cute & cuddly. Villainous & monstrous ones too have to be appealing. Clear drawing and good character design will define the personality of the characters. After all, who would have thought that a slender woman in a nice red dress could be a super villain? Yet, here she is…Scarlet Overkill!

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GIF courtesy: Illumination Entertainment

Now get back to that drawing board and practice these principles of animation to improve your work.

Watch this space for more tips and tricks of animation.

Interested in a career in animation? Take a look at the animation career courses that can help you get the right skill sets!

Get the Basics Right! 12 Principles of Animation (Part 1)

Get the Basics Right! 12 Principles of Animation (Part 1)

Disney remains to be the most popular name in animation, and not without reasons. Disney animators Ollie Johnston and Frank Thomas (two of Disney’s Nine Old Men), in 1981, introduced animators to the 12 basic principles of animation in their book, The Illusion of Life: Disney Animation. Although animation has evolved much over the years, these twelve concepts will not be outdated, and continue to be taught in popular animation institutes around the world.

Let us look at the first six principles in this first part.

  1. Squash & Stretch

Squash and stretch remains to be the foundation of animation. It is the technique used to convey weight, emphasise movement, and enhance a character’s flexibility. From a person walking to a dog jumping, there are enough examples of squash & stretch in real life. However, in animation, these actions are exaggerated. The easiest way to understand how squash and stretch work is to look at a bouncing ball or a man walking at a regular pace.

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Image courtesy: www.download.autodesk.com

Here is another excellent example of the use of this technique in 2D animation. The man in the front appears to be lighter and walking fast. With an accentuated squash and stretch, the character walking behind appears heavy and slow.

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You may not have noticed it, but this technique is commonly used in your favourite 3D animation movies. Remember Murray from Hotel Transylvania? That is a lot of squash and stretch!

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GIF courtesy: Sony Pictures Animation

  1. Timing

Timing in animation refers to the number of drawings or frames that complete a given action. It determines the speed of the action. In simple terms, if there are more drawings between two poses, the action will be slow & smooth. But fewer drawings make the action fast. The below image will help you understand this better.

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Image courtesy: www.evl.uic.edu

  1. Anticipation

Anticipation is the preparation for an action. Some of the most common examples in real life include a golfer swinging his club backward before hitting the ball or a bowler waiting for a second before starting to run. In animation, humour is usually created when the movement of anticipation happens in the opposite direction of the main action. Any action that requires greater strength will have a bigger moment of anticipation. See Red smiling? Did you see this coming?

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GIF courtesy: www.iwanttobeananimator.wordpress.com/

  1. Slow In – Slow Out

As any object or person starts to move, there will be acceleration. When they come to a halt there must be deceleration. Otherwise, the movements become robotic. Imagine that a car starts and reaches full speed in an instant or comes to a halt from 100km/hr in the blink of an eye. Such movements are unnatural. Slow in – Slow out or Ease in – ease out make such actions more life-like. In animation, the closer the drawings/frames are, the slower the animation will be. The farther apart they are, the faster the animation will be. A swinging pendulum is a classic example of this principle.

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GIF Courtesy: Katie Bayman

  1. Follow Through & Overlapping Action

These two closely related principles of animation help animators create realistic scenes. They simply follow the laws of physics. Follow-through is the idea that certain appendages and body parts continue to move even after the person/object stops moving. If a superhero character wearing a cape runs and stops abruptly, the cape will fly forward past the body, then fall back where the character stopped. If a car halts suddenly, the antenna on top of it will keep moving for another second.

Overlapping action explains the idea that different parts of a body will move at different rates. For example, when the superhero character walks, his arms will move at a different speed than his head.

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GIF Courtesy: Dsource Ekalpa India via YouTube

  1. Straight Ahead & Pose to Pose Animation

Have you ever created a stick-figure flipbook animation on the corners of your notebook? If yes, then chances are you didn’t plan it out with preparatory sketches. This is straight ahead animation, which involves creating frame-by-frame from start to finish. While most classic Disney movies were made using this technique, it is not much in use lately.

Most computerized animation uses the pose-to-pose animation. In this, you set the main poses first and insert the in-between poses later to get the timing right. In top animation studios, the key poses are often set by the lead animators while the rest of the frames are set by the newbies on the team.

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Image courtesy: www.pluralsight.com

Now armed with these first six basic principles of animation, start practicing, and notice the difference in your animation, be it 2D or 3D. Bookmark this post and check back often so that you can brush up on the basics whenever required.

Watch this space for the remaining six basic principles of animation.

Interested in a career in animation? Click here and take a look at animation career courses that can help you get the right skill sets.

Fundamentals of Advertising Design

Fundamentals of Advertising Design

Advertising is all around us, all the time. Whether we are travelling, watching television or simply browsing various websites & apps on your Smartphone, ads are everywhere. Simply put, advertising is the action of calling something to the attention of the public, at the right time, in the right place. However, there are certain dos & don’ts when it comes to designing for advertising. Let’s look at some basic principles that every ad designer should know.

Grab people’s attention

Ads should grab attention. No one has the time to stop & pay attention. So your ad has to force them to stop & give it a second look.

Be clever & creative

Attract people & make them take notice. Represent the brand in a positive way. A clever ad represents a clever company.

Don’t make them think (too much)

You need to get the message across in a clever way, but it shouldn’t make people think too much. A person should know what the ad is saying as soon as they look at it.

Colours that pop but make sense

Colours should work with the feeling of the brand & environment in which the ad is being placed. For a ‘fun’ brand, use a collaboration of bright colours. If the ad is more serious, use simpler colour schemes. Appeal to the target audience through colour, but don’t make the colours distracting.

Stand out & be memorable

Your ad should be unique, memorable and completely different than anyone else. Be original. People should be able to tell the company’s tone by looking at an ad.

Show not tell

Try using a visual way of representing a concept instead of text.

Use humour; use metaphor

Humour is a useful technique for attracting people to an ad. Metaphors can be a great way to add humour.

You can learn all about advertising concepts & design, and build a successful Digital Marketing career though the right training from a reputed institute.

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